Design and Build Email Newsletters Without Losing Your Mind
This article, even though it was written two years ago, is chock full of amazing information.
Reading and/or giving this to whomever you’re working with will save everyone a lot of stress, time, and energy. Designer/Developers, give this to your clients to read. Companies should read this and then give it to their designer/developers.
Basically, anyone who is sending email newsletters should read this.
The article expands upon the 10 points below, in the picture you see #4.
- Respect your reader. Don’t waste their time or attention.
- Ask nicely first.
- Focus on relevance.
- Design with a goal in mind, so that you’ll know if it worked.
- Make unsubscribing easy.
- Code like it’s 1999 (literally) and use inline CSS.
- Always include a plain text version.
- Don’t assume that images will be viewed.
- Follow the law.
- Test everything before sending, because you can’t take it back.
I wish I had seen this a few weeks ago.

![Holy crap. Someone just reblogged AND TRANSLATED something I did for class many years ago. It gives it so much more meaning!
[Link Here]
[More of the project] Holy crap. Someone just reblogged AND TRANSLATED something I did for class many years ago. It gives it so much more meaning!
[Link Here]
[More of the project]](http://25.media.tumblr.com/tumblr_m2otvj26yg1r6gqtyo1_500.png)






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