1. Check it out! SapientNitro on the internet… I really really want to work there. Like, really badly. This is pretty cool. helloyoucreatives: Sapient Nitro are back for Christmas. It is great to see SapientNitro back on the blog for more creative reasons. Give it a go at http://sparkleradio.fm/ SapientNitro Powers Up Sparkleradio.fm in time for ChristmasLONDON, UK – December 16th, 2011 – SapientNitro, part of Sapient (NASDAQ: SAPE), has launched the world’s first Tesla Coil-powered radio station, Sparkleradio.fm, which allows users to send a personalised greeting via a musical card in time for Christmas.In a creative and technological leap, SapientNitro London’s Ideas Engineers have laid their hands on the two biggest musical Tesla Coils in Europe and dispatched them, along with a hardy film crew, into the geographical North Frigid Zone – from where Sparkleradio.fm will stream personalised Christmas greetings.Going to extraordinary lengths to brighten everyone’s Christmases, the crew are sacrificing daylight, warmth, sleep and their hearing (Tesla Coils are extremely loud), as they create streamed personal video greetings to go with every card. Each video is time and date stamped, and the recipient can see a GPS location which links to a location in the depths of wintery climes. The site is rumoured to be near Santa’s HQ, and as well as natural scenery, sightings of reindeer and even elves have been rumoured.Sparkleradio.fm allows users to choose a song and send a personal message within the streamed video. There are a number of Christmas favourites to choose from, including Jingle Bells and Deck The Halls. The site is tablet and mobile accessible and more than 30 languages are supported. Sparkleradio.fm cards can be sent to friends and family by email and there are links to Twitter and Facebook. The hashtag is #sparkleradio.Malcolm Poynton, Chief Creative Officer, Europe, at SapientNitro, says: “SapientNitro’s Idea Engineers surpassed themselves by harnessing the technological and aesthetic qualities of Europe’s largest Tesla Coils to power Sparkleradio.fm. The team overcame mental, mechanical and meteorological hardships to deliver an online radio experience from beyond the Arctic Circle, and I take a dim view of any scurrilous allegations that Sparkleradio.fm, elves, Mr. Klaus and other Christmas experiences are a figment of one’s imagination.”CreditsChief Creative Officer: Malcolm Poynton Creative: SapientNitro LondonDigital Planner: Greg BoullinAccount Director: Jarrod CocksedgeAgency Producer: Stephen WorleyLead Designer: Ross ElliottProducer: Lissa RobinsonTechnical Lead: Thomas CowellPost Production: Blac Ionica

    Check it out! SapientNitro on the internet… I really really want to work there. Like, really badly. This is pretty cool.

    helloyoucreatives:

    Sapient Nitro are back for Christmas. It is great to see SapientNitro back on the blog for more creative reasons. Give it a go at http://sparkleradio.fm/

    SapientNitro Powers Up Sparkleradio.fm in time for Christmas


    LONDON, UK – December 16th, 2011 – SapientNitro, part of Sapient (NASDAQ: SAPE), has launched the world’s first Tesla Coil-powered radio station, Sparkleradio.fm, which allows users to send a personalised greeting via a musical card in time for Christmas.

    In a creative and technological leap, SapientNitro London’s Ideas Engineers have laid their hands on the two biggest musical Tesla Coils in Europe and dispatched them, along with a hardy film crew, into the geographical North Frigid Zone – from where Sparkleradio.fm will stream personalised Christmas greetings.

    Going to extraordinary lengths to brighten everyone’s Christmases, the crew are sacrificing daylight, warmth, sleep and their hearing (Tesla Coils are extremely loud), as they create streamed personal video greetings to go with every card. Each video is time and date stamped, and the recipient can see a GPS location which links to a location in the depths of wintery climes. The site is rumoured to be near Santa’s HQ, and as well as natural scenery, sightings of reindeer and even elves have been rumoured.

    Sparkleradio.fm allows users to choose a song and send a personal message within the streamed video. There are a number of Christmas favourites to choose from, including Jingle Bells and Deck The Halls. The site is tablet and mobile accessible and more than 30 languages are supported. Sparkleradio.fm cards can be sent to friends and family by email and there are links to Twitter and Facebook. The hashtag is #sparkleradio.

    Malcolm Poynton, Chief Creative Officer, Europe, at SapientNitro, says: “SapientNitro’s Idea Engineers surpassed themselves by harnessing the technological and aesthetic qualities of Europe’s largest Tesla Coils to power Sparkleradio.fm. The team overcame mental, mechanical and meteorological hardships to deliver an online radio experience from beyond the Arctic Circle, and I take a dim view of any scurrilous allegations that Sparkleradio.fm, elves, Mr. Klaus and other Christmas experiences are a figment of one’s imagination.”

    Credits
    Chief Creative Officer: Malcolm Poynton
    Creative: SapientNitro London
    Digital Planner: Greg Boullin
    Account Director: Jarrod Cocksedge
    Agency Producer: Stephen Worley
    Lead Designer: Ross Elliott
    Producer: Lissa Robinson
    Technical Lead: Thomas Cowell
    Post Production: Blac Ionica

Notes

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    internet… I really really want to work there. Like, really badly. This is pretty cool.
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