If you’re a marketer and not already focusing on tablets, now’s the time. Consumer tablet usage statistics were recently released in a study and infographic created by The Pew Research Center in conjunction with The Economist Group, and the findings collectively illustrate a key point: as mobile usage continues to increase among consumers, tablets have become more than a passing fad and should be considered an important part of your mobile marketing strategy.
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Not only is this something that should be affecting people’s marketing plan, but also their entire web presence. While most tablets are capable of showing your website exactly the way its been designed, why wouldnt you provide a website experience that is customized for the tablet itself. Or just make an app that your customers can come back to day after day.
If you provide a retail service then imagine the tablet as a hand held portal into your store, they can swipe through categories. Moving quickly from product to product. Enabling them to move through your store quicker, and get what they need. Which will ultimately give them a better user experience; bringing them back to your store again. Take advantage of this medium and the landscape design, add a everpresent list of sections on the left hand side, and then product details on the right.
If you’re a blog you can do something similar, hosting a list of categories, or post titles on the left hand side, with options to read it later, or hide it. And then the post on the right.
There is so much that can be done with the tablet layout to make the user experience a better one. What do you have planned?
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