1. helloyoucreatives: Drugs on a Facebook Timeline. For Israel’s Anti-Drug Authority McCann Digital told the story of fictional character Adam Barak’s two lives: one getting addicted to drugs, one staying clean. In a ‘split page’ style you can retrace Adam’s choices and stages of demise (or happiness). Like it! http://www.facebook.com/Antidrugstimeline I just went to check it out. It was weird cause I scrolled down slowly, which is taking time in reverse. Starting at the bottom, you see his life progress, and digress.It’s an interesting concept and a great use of the available mediums. And right in the middle of all the timeline turmoil, it’s great.

    helloyoucreatives:

    Drugs on a Facebook Timeline. For Israel’s Anti-Drug Authority McCann Digital told the story of fictional character Adam Barak’s two lives: one getting addicted to drugs, one staying clean. In a ‘split page’ style you can retrace Adam’s choices and stages of demise (or happiness). Like it! http://www.facebook.com/Antidrugstimeline

    I just went to check it out. It was weird cause I scrolled down slowly, which is taking time in reverse. Starting at the bottom, you see his life progress, and digress.

    It’s an interesting concept and a great use of the available mediums. And right in the middle of all the timeline turmoil, it’s great.

    (Source: hallojo)