Tablet (iPad/Android) use on the rise! What’s your plan.

If you’re a marketer and not already focusing on tablets, now’s the time. Consumer tablet usage statistics were recently released in a study and infographic created by The Pew Research Center in conjunction with The Economist Group, and the findings collectively illustrate a key point: as mobile usage continues to increase among consumers, tablets have become more than a passing fad and should be considered an important part of your mobile marketing strategy.

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Not only is this something that should be affecting people’s marketing plan, but also their entire web presence. While most tablets are capable of showing your website exactly the way its been designed, why wouldnt you provide a website experience that is customized for the tablet itself. Or just make an app that your customers can come back to day after day. 

If you provide a retail service then imagine the tablet as a hand held portal into your store, they can swipe through categories. Moving quickly from product to product. Enabling them to move through your store quicker, and get what they need. Which will ultimately give them a better user experience; bringing them back to your store again. Take advantage of this medium and the landscape design, add a everpresent list of sections on the left hand side, and then product details on the right. 

If you’re a blog you can do something similar, hosting a list of categories, or post titles on the left hand side, with options to read it later, or hide it. And then the post on the right.

There is so much that can be done with the tablet layout to make the user experience a better one. What do you have planned?

digitalpublishing:

The most popular misconception about the Adobe Digital Publishing Suite (or any other InDesign-Plugin resulting in an iPad application):

What you create is not an app. You make content that is displayed by another app. You cannot break out of that. This gives you great possibilites for editorial content, if you fancy other things, consider other tools.

If you had to guess which OS this mobile app is for you’d probably be wrong, (notification bar aside). That being stated, I assume most people would think this is an iOS app. It’s actually an android app. 

This is a stopwatch/timer app and it’s freakin beautiful. 

It’s rare to find such well designed applications on the Android OS because its a system for developers, while iOS is oft considered the os for designers. I’m a fan of both, and I wish this was a more common trend.

Come on ANDROID people! There are starving graphic designers all over the place, come find us and we’ll make your app look fucking STELLAR! It’s better than blending in with everyone else using the plain android sdk.

(Source: whatjewsay)