Btw. I posted a live version of one, down below. People use it, just not with that text, so its harder to find.
Seriously, go read the website I linked to. Dark Patterns. You might learn something.
What this tool did is not about engagement, its about being viral, and not in the good way. In forcing your name throughout the web.
Tools like this are not an example of good experience, product, and branding. It’s an example of manipulation. Offer a product, with a requirement.
The same way capitalism works. You mention marketing and monetizing. You’re right, that is exactly… EXACTLY what this is doing. But it’s not doing it in a reputable way.
The point of Dark Patterns is to point out the ways companies “Monetize” and retain their users. But they do it without giving an option.
In Louis CK’s iAmA here on Reddit. He pointed out that the LAST thing he did on his site was decide whether or not to let users “opt in” or “opt out” of the newsletter. That was his decision. He chose the default option to be “Opt Out”, and in doing so, gained the respect of more than a handful of his users. Which replied by thanking him in the AMA and supporting his album, which only cost $5.
There is a difference between creative engagement and ruthless entrapment.
That’s where the line is drawn between good and bad memorable & forgettable products.